The mascot
Rocco
"Build the things you wished existed."
Rocco runs a workshop above a bodega in Red Hook. He built his first website in 1998 with a stolen library card and a borrowed Compaq. He doesn't believe in 10x engineers but does believe in 10pm builders. He sleeps with his laptop open.
What he carries
- Coffee mug. Always full. Never drinks decaf.
- Crescent wrench. Fixes literal plumbing and metaphorical scope creep.
- Worn moleskine. The real database.
What he refuses
- Standups.
- The word "synergize."
- Light mode in dev tools. (Rocco's IDE is dark. The site is warm. They're different worlds.)
Sticker pack
Drop your address on the Discord and Rocco will mail you a sheet. Limited run, first 200 only. No tracking, no shipping confirmation — they arrive when they arrive.
Ask Rocco for stickers →